How to choose an estate agent

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Online estate agents vs. traditional

Online Estate Agents:

  • Fixed fee
  • 0% commission
  • Rightmove & Zoopla
  • You do the viewings

High Street Agents:

  • 1.5-2% commission
  • High street presence
  • Branded cars
  • Help with viewings

Choosing an estate agent can often be a confusing and frustrating aspect of selling your house, but they play an important role in the sale of your property, so when you’re going through the process it’s good to have a clear idea of what you want from your estate agent.

Traditional high-street estate agents charge on average around 1.8% commission on the property’s sale price – so for the sale of a £300,000 house, you’d be paying an estate agent about £4700 to sell your home. Online estate agents like SellMyHome don’t charge commission – instead you pay a fixed fee with no hidden costs.

Reputation - Number 1 Rated Online Estate Agent


In order to make sure you’re getting the best service, it’s advisable to check the industry credentials of any estate agents you’re interested in using. You should ensure that they’re members of The Property Ombudsman or The Surveyors Ombudsman Scheme. Other good qualifications are NAEA and the ultimate RICS - the ROyal Institution of Charetered Surveyors.

Ask around to see what kind of reputation the estate agents has – there are lots of websites that you can go on to read reviews from people who have used them before. SellMyHome are the No.1 rated Online Estate agent on TrustPilot.

​Finding the right agent

Keep in mind what you want from your estate agent – you need to find one who will communicate well with you and keep you updated with what’s going on with your property, and one who’s motivated to sell your home. With SellMyHome you’ll get a dedicated account manager who will be there every step of the way, and will help to answer any questions, or provide any advice or support you may need throughout the sale of your property.

Many high street estate agents feel their service is superior to that of online estate agents as they have local knowledge of the area. However, our vendors conduct their own viewings – rather than the agents – because we feel that no one knows the property or the area as well as the person who lives there.

Deciding which estate agent to go with can be a tough decision, so if you’d like more information on what we do at SellMyHome to see if we’re right for you, feel free to have a chat with one of our team members by giving us a call on 0203 44 12345, or request a callback at a time which suits you.

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