MyHomeGroup, owner of SellMyHome.co.uk and RentMyHome.co.uk has appointed its first Chief Technology Officer (CTO) this month to lead the business through a digital transformation programme.
Manoj Varsani joins MyHomeGroup from The House Crowd, a proptech business which focussed on crowdfunded property investments. As its first CTO, Manoj delivered a new user experience and platform for The House Crowd which significantly increased conversion rates. Prior to working with The House Crowd, Manoj worked for Moo.com, an award winning online print and design company, where he was responsible for leading the build of their e-commerce platform. Before that, Manoj worked for Informa Group PLC, a FTSE 100 business, where he had a dual role heading up the Project Management Office and Projects team for one of its divisions whilst also taking on his first CTO role for another division, Ovum, a business intelligence company.
At MyHomeGroup, Manoj will be responsible for the redesign of the SellMyHome and RentMyHome websites which will provide an enhanced customer experience to make it even easier for customers to list and manage their properties. Manoj will also implement improvements to the back office systems which will significantly improve operational efficiencies, in turn allowing the business to better serve its customers and its customers buyers and tenants.
Manoj holds an Executive MBA from Cass Business School and frequently lectures there. He is also a seasoned keynote speaker on the topics of entrepreneurship and technology. Manoj is an active investor and spends much time mentoring and offering consultancy services to new businesses.
Outside of work, Manoj is a passionate supporter and committee member for the Big Cat Sanctuary in Smarden, Kent, which protects endangered cats, both large and small.
Will Clark, Managing Director at the My Home Group, commented on Manoj’s appointment: “Welcoming Manoj to the group marks an important step change for our business. Manoj will lead our digital transformation which will see us invest in our website, our back office systems as well as new products which will complement our SellMyHome and RentMyHome businesses.”
Manoj brings with him a wealth of experience of launching e-commerce sites, new products and scaling startups. We’re really looking forward to having him on board to help us grow.”
Manoj Varsani added: “MyHomeGroup has seen strong growth in its five years and has built a reputation for customer service levels well beyond its competitors. I think the untapped potential of this business is incredibly exciting. SellMyHome and RentMyHome are committed to investing in technology to deliver cutting edge solutions which will improve the user experience for the customers, and take away the ‘heavy lifting’ from the Sales, Account Management and Customer Service teams so they can focus on the pain points in the property journey and offer human interaction and support exactly where it is needed.”
Manoj’s appointment follows a multi-million pound investment into MyHomeGroup from Guinness Asset Management’s Enterprise Investment Scheme Fund.