The only option is to embrace this change in consumer behaviour

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In 2015, it seems we are increasingly attached to our mobile phones. The daily commute is no longer filled with people reading newspapers, but by everyone beavering away on their devices.

In the last few years we’ve seen iPhone capacities getting ever bigger, consequently making them easier and more efficient to use. With 74.5 million people buying the iPhone 6 in 2015 alone, it’s clear to see just how keen people are to be using the very latest technologies in their daily lives. Millennials have taken this phenomenon and run with it and its filtered through the masses. The technological illiterate are getting marginalised as we become hooked to our mobile phones.This has patently resulted in a shift in hierarchy. Where once companies would drive their own agendas, we’ve experienced a complete about-turn with retailers now reacting to the demands of their consumers. Customers are becoming more inclined to use their mobile phones to browse the web and businesses are being forced to provide solutions to this change by providing more mobile-friendly websites and services. Businesses simply have to keep up with the demand from their mobile, internet-savvy, consumers in order to stay ahead of their competitors.

When it comes to looking for a new property to buy or rent, mobile phones have become an increasingly utilised means and its now commonplace. A huge percentage of Rightmove’s traffic comes from mobile browsing, with more than half of their hits coming through phones and iPads – the sheer convenience of being able to search through the website from your phone is impossible to ignore.

Rightmove have clearly taken note of this and have asserted themselves as forerunners in utilising mobile web to give customers a better browsing experience. They have just announced that they will be rolling out a new more mobile-friendly website in the coming months, which will no doubt further increase their numbers and it will subsequently swell the property market and its visibility to the masses.

We are living in an age of convenience, so why should we have to halt our property search just because we’re on holiday, or away from our laptops? In our age of near ever-present 4G and WiFi, we can Google from our phones to our hearts content, pretty much wherever we are. This rise in technological convenience means that we’re given a whole new wealth of scope when it comes to managing and buying properties and the advent of technology, like Virtual Walkthrough, means that in theory you could view and purchase a property on the other side of the world without even having to leave your desk, if you were so inclined.

An enormous 98% of us are using the internet as our first port of call when we’re looking at properties, prioritising online property portals over making the trip to our local high-street estate agents. Because of this, I think the only option is to embrace this change in consumer behaviour, and do everything we can to enhance it and make online property services as user-friendly as we possibly can. Its a paradigm shift which is being replicated and utilised by everyone and all businesses, and we are very happy to be part of this movement. That’s why we utilise tools like Virtual Walkthrough – to ensure that we’re using technology for all its capabilities. If our competitors are not getting with the programme then its high time they did.

PHOTE Credit: Main image by Gilles Lambert

Mobile phone in the hands of the future

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